Insights - Why Did Chegall Pivot to Hotel-Style Residences?
Rasoul Dabiri
A Narrative of Foresight in a Changing Market and a Harsh Climate
Years ago, before the Bandar Abbas real estate market shifted to its current state, we at Chegall arrived at a fundamental question: "If purchasing power declines, must the quality of life decline as well?" Our answer was a resounding "No." However, this refusal required a total redefinition of modern living.
1. Realist Analysis: Moving Beyond Compression
We analyzed inflation trends, shifting family structures, and the aging population. The reality was clear: large-scale units were becoming inaccessible to the majority. Yet, downsizing—if done merely for cost—leads to the "compression of life" and the loss of tranquility. We refused to build anonymous "beehive" complexes; we sought "Quality in Density."
2. A Bold Move in a Harsh Climate
In a city with extreme humidity and high groundwater levels, deciding to build two underground floors was a massive technical risk and financial burden. But to realize the "Hotel-Style" vision, we needed space. We dedicated an entire floor to functional amenities—not decorative ones, but spaces that elevate the "Lived Experience."
