Insights - Phase Zero: Where Every Project is Born
Mohammad Reza Masandani
At Chegall, a project does not commence with the acquisition of land; it begins with a fundamental inquiry.
Long before the first architectural line is cast upon paper, we engage in a rigorous process we define as "Phase Zero"—a critical period dedicated to discovery, strategic analysis, and the sculpting of a project’s unique identity.
Multi-Dimensional Contextual Analysis
To us, land is never merely a cadastral plot or a legal registration. It is a living context—a platform for the creation of a new human experience. During Phase Zero, our team conducts a simultaneous, multi-layered investigation into:
The Urban & Social Fabric: Analyzing the geographic, cultural, and historical nuances of the neighborhood.
Target Demographics & Stakeholders: Developing a profound understanding of our audience’s needs and the strategic vision of our investors.
Economic Foresight: Evaluating the long-term financial landscape in which the project will exist and thrive.
